7 Trends that Kill Your Organic Growth

The Better Way Agency is about a High Organic Growth model. Are any of these trends alive and well in your agency?

1. Commoditization - You can't compete against Flo. You have to move to a relationship-based model.
2. Lack of Selling System - Look, Copy, Quote & Pray is not a sales system! You cannot replicate "winging it".
3. Average Retention - Is 90% retention OK? In 4 renewal cycles, you actually lose 1/3 of your Book of Business. You have to grow by 33% just to break even.
4. Service Trap - Producers are "busy" but they are confusing activity with results. Sales people need to invest 80% of their time in money making activities.
5. Empty Pipelines - Are you proactively managing your quality & quantity of at-bats? Do you have more opportunities than time?
6. Lack of Practice  - Most Producers don't want to practice, because they "don't want to look stupid." You're going to look stupid somewhere, it might as well be the office.
7. Lack of Accountability - Did you do what you said you were going to do? What gets inspected, gets respected.