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Producer Training, Producer Sales Training - ProducerFit

"Producers, if you want something you've never had, you must be willing to do something you've never done."

As the Nation's #1 Agency Results Coach, Roger Sitkins has helped thousands of Producers achieve increasing levels of success. His ProducerFit program can help new or veteran Producers get better results.

To get better results, you must...

  1. Have Over-flowing pipelines. Even when you're knocking sales out of the park, you have to make time for constant prospecting activity.
  2. Know Your Numbers - not just how many sales you want to make. You have to know your Key Performance Indicators -- before you go out and sell.
  3. Develop your Producer's Perfect Schedule. Learn how to turn your network into your net-worth without burnout and working insane hours.
  4. Understand the difference between Pay vs. No Pay time. Prioritizing key money making activities and aligning them with the perfect schedule “shall set thee free.”
  5. Own the title of CEO of Me, Inc. If being the CEO of your own destiny doesn’t motivate you, then maybe your aren't fit for sales.
  6. Continue Relationships - There is no such thing as a renewal in this business.
  7. Know when to Walk Away.
  8. Practice, Practice, Practice not to be confused with Practice Quoting. It doesn’t matter how long you've been selling with better than average results, preparing and practicing will help make you above average and the feared competitor.


Here’s how the ProducerFit program will work...


Session 1:  April 20-21, 2017
Day One ~ 8:30am - 4:30pm. Breakfast and lunch will be provided. A networking reception will be held at the end of the day.
Day Two ~ 8:30am - 2:30pm. Breakfast and lunch will be provided.

Session 2:  Monday, June 5 at 11:30 am ET
This will be a 90-minute online session.

Session 3:  Monday, July 17 at 11:30 am ET
This will be a 90-minute online session.

Session 4:  August 24-25, 2017
Day One ~ 8:30am - 4:30pm. Breakfast and lunch will be provided. A networking reception will be held at the end of the day.
Day Two ~ 8:30am - 2:30pm. Breakfast and lunch will be provided.

Some of the ProducerFit topics will include:

  • Behaviors & Strategies versus Numbers.
  • W.I.N. – What Is Normal – How to make great Behaviors and Strategies the “normal”.
  • S.P.A. – Going to the SPA, the Skills, Processes and Attitudes that drive great results.
  • The Power of the 80/20 Rule – how to focus on and replicate the Vital Few, versus the Trivial Many in everything you do.
  • The Four R’s Focus – It’s all about Results, Relationships, Retention and Referrals
  • Me, Inc. – how to maximize the results of your “Company” (Your book of business) and drive massively improved Personal Profitability.
  • KPI’s – Key Performance Indicators – How to “Know versus Guess” your numbers.
  • The Producer's Improvement Cycle – There are four specific phases that all great producers go through.
  • Activity vs Results – How to stop confusing Activity (boy am I busy) with Results. Average producers hide behind activities, great producers drive results.
  • Why People Buy – It is not what you may think.
  • Beating Commoditization – How to design and deliver a Value Proposition that moves away from Price Only Selling.
  • Pipeline Building – How to get to Overflowing Pipelines and more Opportunities than Time.
  • The Insurance and Risk Management Iceberg – How to differentiate from the pack.
  • Selling System – How to develop your “Set Offense”.
  • Probing & Listening Skills – How to ask questions that get to the true buying motives.
  • Situation Management – Not Time Management, how to get yourself into the right situations at the right time.
  • The Producer's Perfect Schedule – Time is your only diminishing asset, how you use the time is crucial.
  • ROPE – Referral Only Production Explosion – How great will it be when the vast majority of your new business comes from Referrals or Introductions?
  • Super Qualifying – The Best Day to Lose the Sale is the First Day! How to establish the Rules of the Game with your Prospects Upfront.
  • The Continuation Process – We don’t believe in the annual event known as the “renewal”. We don’t believe you renew accounts, we believe in Continuing Relationships. How to set up the continuation at policy delivery.
  • The Four Exit Barriers – How to install the four strategies that lead to 100% Effective Retention.
  • The Four Buying Styles – How to identify and flex your selling approach to match your prospects.
  • Moving from the Vendor of a Product to an Indispensable Partner.
  • The Development of your USP – Unique Selling Proposition – The Unique and Appealing Ideas and Things that separate you from all other Me Too competition.


The cost: $1,950 per Producer for all four sessions

100% Satisfaction Guarantee: If after the final session, you feel that you did not receive enough value to do what it takes to reach a higher level of success, you will receive a no questions asked refund.


Location & Reservations
Pink Shell Beach Resort & Marina
275 Estero Boulevard
Fort Myers Beach, FL 33931
1-800-237-5786  >> Tell them you're attending Sitkins ProducerFit program

The group room rates start at $185.00 per night.

Southwest Florida International Airport (RSW) is approximately 20 miles from the Pink Shell.


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