Evolution

The Original

A young 20-something guy, straight out of the Aetna home office who decided to buy a small agency in St. Petersburg, FL. The only problem - he had no idea what he was doing. As a favor to his dad, Don Jones started coming by weekly to sit with him and go over everything it takes to run a successful agency. Those original 52 week notes became The Better Way Agency manual. At the time of his purchase, the agency only had $130,000 in annual revenue. By the time he sold it, it was a $10,000,000 agency. He did this not once, but twice with two separate agencies. 

The Millennial

Recently, Roger Sitkins went on a consulting call with a fairly young agency in MI. Now, after 35+ years of consulting with independent insurance agents, it takes a lot to impress Roger. But this agency was so well run and so profitable, he finally asked them, "How did you do this?"

One of the agency owners went to their bookshelf and pulled off a manual, handed it to Roger and said, "With this." It was one of the original Better Way Manuals, created by Don Jones.

Roger came back from that trip in MI, and pulled off his own copy of The Better Way Manual off his shelf and started flipping through. That's when he had a light bulb moment - this is the how to! Sitkins Group has always been a thought leader in the industry on strategy and development, but admittedly so, we've fallen short on the how-to. The step-by-step details that an agency should follow to implement. 

The Better Way Agency Team

From that day, Roger set out to combine the How To's of The Better Way Manual with the teachings and strategies of Sitkins. He then went on to find the best partners in the industry. 

Sitkins Group, Inc. 

For over 35 years, Roger Sitkins and his team have been some of the most sought after insurance consultants in the insurance industry. Roger's life long dedication to improving the independent insurance agency is unparalleled. His easy to understand, uncomplicated ideas and strategies have helped transform 100's of independent insurance agencies and 1000's of individual agents around the world.

Angela Adams Consulting

As Roger was developing this system he realized we needed a content partner. We needed somebody who would really get down and dirty, if you will, on the how's. You're going to see them in a lot of the videos where they're going to be giving you a lot of the nuts and bolts and how to maximize the system and get much better results.